AD Daily Stories
An Italian Summer in Beirut: How to Bring the Riviera Lifestyle Home
There is something timeless about an Italian summer. It is not simply the destination. It is the atmosphere: long afternoons by the sea, linen moving in the Mediterranean breeze, colourful objects resting on sunlit terraces, and a beautifully arranged home that never feels formal.
For decades, places such as Capri, Portofino, Positano and the Amalfi Coast have shaped an entire way of living — expressive yet refined, relaxed yet considered. This summer, our editorial with ETRO HOME, photographed in Beirut, celebrates exactly that: Italian craftsmanship meeting the warmth of the Mediterranean.
Whether your summer unfolds in Beirut, Dubai, Abu Dhabi, Riyadh, Doha or Kuwait City, the Italian Summer aesthetic is less about geography than about creating rooms and outdoor spaces that feel welcoming, elegant and effortlessly lived in.
WHAT IS THE ITALIAN SUMMER AESTHETIC?
Often called a trend, it is better understood as a philosophy of living: comfort, craftsmanship, personality, colour and the pleasure of daily rituals.
A home inspired by the Italian Riviera need not feel perfectly matched; it can combine timeless furniture with expressive textiles and objects that appear collected over time — a more human form of luxury, authentic rather than staged.
THE COLOURS OF AN ITALIAN SUMMER
Colour is a defining element of Mediterranean interiors: the blue of the sea, olive and botanical greens, warm ivory, terracotta, coral and deeper jewel tones that richen in sunlight.
A neutral space can be transformed by one botanical cushion or a single patterned throw. ETRO HOME brings this in through iconic paisley, embroidery, printed satin and fringed finishes.
BRINGING THE OUTDOORS INSIDE
The most memorable Mediterranean homes rarely separate indoor and outdoor living. Doors stay open, light moves across fabrics, and the colours outside are echoed inside.
Even in a city apartment in Dubai or Beirut, botanical patterns, natural fibres and greenery let the atmosphere of summer continue through the home.
DESIGNING SPACES FOR LIVING
WHY ETRO HOME CAPTURES THIS LIFESTYLE
ETRO is recognised for confident colour, iconic patterns and Italian craftsmanship. ETRO HOME translates that into cushions, throws, trays, bath collections, bathrobes and home accessories. Each piece can stand alone, but the collection becomes more expressive when layered.
Alongside ETRO HOME, AD HOME also curates ELIE SAAB Maison, adding refined, contemporary forms to the same world.
AN ITALIAN SUMMER, PHOTOGRAPHED IN BEIRUT
Our Summer 2026 editorial was created in Beirut, where water, palm trees, striped parasols and the city’s light feel both local and international.
The creative direction draws on the social elegance of 1980s resort life: friends by the pool, drinks served slowly, a newspaper in the sun, games between conversations. The setting is Beirut, but the subject is the lifestyle — one that feels at home in Dubai, Abu Dhabi, Riyadh, Doha or Kuwait City just as naturally.
HOW TO RECREATE THE LOOK AT HOME
You do not need to redesign an entire home. Begin with designer cushions in complementary — not identical — patterns.
Add a lightweight throw for texture. Us adecorative tray for drinks or books. Introduce one paisley or botanical motif and repeat one of its colours elsewhere.
In a bedroom or guest suite, continue the palette through bedding and bath textiles. For outdoor spaces, let towels, robes and trays become part of the composition — curated rather than overdecorated.
Shop The Look
Explore the complete ETRO HOME Collection at AD HOME, or message our Luxury Advisor on WhatsApp for availability across Lebanon and the Gulf.
FREQUENTLY ASKED QUESTIONS
What is the Italian Summer aesthetic?
It combines Mediterranean colour, natural materials, expressive textiles and timeless Italian craftsmanship to create homes that feel elegant but comfortable.
How can I bring the Italian Summer style into my home?
Begin with a few high-impact pieces — designer cushions, a luxury throw and a decorative tray — and repeat one or two colours to connect the look.
Where can I buy ETRO HOME in Lebanon and the Gulf?
AD HOME is the destination for ETRO HOME and ELIE SAAB Maison, serving Lebanon and the Gulf — UAE (Dubai and Abu Dhabi), Saudi Arabia, Qatar and Kuwait — online at adhomecollection.com and through a personal Luxury Advisor.
