Jacob & Co. Launches ``Haute Living``
A new partnership of excellence with Jacob & Co. gives life to the Jacob & Co. Haute Living Collection, a line of high-end furnishings blending visionary design with refined craftsmanship.
As a preview, the Solitaire armchair was unveiled: bold, sculptural, and meticulously made, it redefines the boundary between design and art. The collaboration debuted during an intimate dinner: a fitting celebration for a shared vision of luxury without limits.

The Vision:
This ambitious new initiative is the result of a strategic partnership with ONIRO Group, a distinguished name celebrated for its expertise in Italian furniture craftsmanship. The collaboration aims to seamlessly blend ONIRO Group's manufacturing skills with Jacob & Co.'s well-established reputation for innovative and boundary-pushing design.
Moreno Brambilla, President and CEO of ONIRO Group, echoed this sentiment, highlighting that the collection represents a culmination of shared visions where creativity is paramount.
The Inaugural Masterpiece: The Solitaire Armchair
Making its public debut on May 2025, the Solitaire Armchair is more than just a piece of furniture; it's a testament to the pioneering spirit of the entire collection. This sculptural armchair is noted for its bold scale and commanding presence, masterfully integrating jewel-like detailing with an architectural form. It deliberately defies the conventions of contemporary seating, establishing itself as a piece designed for visionaries—those who embrace risk, redefine standards, and live with purposeful intent.
This new venture into home furnishings marks a natural and exciting evolution for Jacob & Co. It promises to infuse living spaces with the same extraordinary design, unparalleled quality, and undeniable luxury that has defined the brand's iconic watches and jewelry for decades. Keep an eye out for the full collection reveal in the coming months, promising to redefine luxury living.
